Shopping Guides
Choosing lingerie starts with how you want it to feel and what you plan to wear it with. These practical checks help you compare comfort, construction and value, whether you are replacing everyday essentials or exploring a new style.
Start with Your Wardrobe
Look at the clothes you wear most often. Smooth cups and flat seams can work well beneath fitted tops, while neckline depth and strap placement matter for dresses and open necklines. For lounging, consider soft waistbands, comfortable coverage and fastenings you can manage easily.
Choose colours, textures and details you enjoy. Your preferences should guide the purchase, alongside practical needs such as support, movement and ease of dressing.
Compare Fit and Construction
Use each brand’s size chart and check whether measurements follow EU, UK or US sizing. When available, read fit notes for the specific garment; reviews are most useful when they describe measurements, shape and comfort clearly.
Details Worth Checking
- Seams and edges: Inspect stitching for loose threads, puckering or rough areas that could rub.
- Bands and straps: Look for suitable adjustment and a fit that feels secure without digging in.
- Linings and hardware: Check the surfaces that touch your skin, including lace edges, hooks and sliders.
- Movement: During an permitted fitting, sit, bend and raise your arms to assess comfort.
Online, look for close-up photographs and clear descriptions of lining, closures and adjustability.
Read fibre percentages alongside care instructions. The EU guide to textile labelling explains the composition information provided on textile labels.
Set a Practical Budget
Compare the total cost, including delivery and possible return postage. Prioritise pieces that fill a clear wardrobe need, then consider how often you expect to wear them.
Assess value through fit, construction and use. Check whether the care routine suits you: delicate fabrics and decorative details may require more attention when washing and storing.
Check Returns Before Ordering
Read the retailer’s policy for the exact item. Check return deadlines, postage costs, refund methods, exchanges and any conditions involving tags, hygiene seals or fitting. Ask the retailer to clarify unclear wording before paying.
For most online purchases from EU traders, you generally have 14 days after delivery to notify the seller that you wish to withdraw, subject to exceptions. Your Europe’s returns guidance explains these rights and return costs.
Follow the retailer’s fitting instructions, keep relevant packaging and labels, and save your order confirmation and proof of return postage.